Perfect eCommerce web design is vital for a satisfactory level of conversion. You should always focus on keeping the design of your eCommerce website easy, stress-free, and agile. It brings the user satisfaction, and as a result, you start getting more conversions.
This post presents five tips related to eCommerce website design in Cape Town or that of any corner of the globe. They will help you in making the most out of your eCommerce website development venture. Keep reading!
Design It for your Viewers!!
From images to products, each detail of your website can be potentially contributed to decision-making. The user experience should be prioritized while deciding the design of your eCommerce website.
There should be no distracting links, videos, or images on your website. There should be a visible and defined call-to-action button, and the design should carry a minimalistic feel.
If the job looks too challenging, feel free to seek the help of experts. They can assist you in analyzing the rate, visual appeal, and navigational ease of your website.
Keep the Pricings Transparent
Always remember, honesty is the most valuable asset of any business. When it comes to award your online business campaign with the desired touch of success, you should be transparent enough with the pricing of the products.
When your users buy products from your online shopping site, they can meet you individually or visit your shop physically. Thus, the only option that’s left on your potential buyers is to analyzing things by browsing your website thoroughly.
The pricing should always be reasonable so that your users never feel that they are being tricked. So, never keep the pricing information in the pages that are hard to find. Instead, keep them right beneath the product’s image so that your viewers can check them out easily.
This should be maintained for shipping as well. Be upfront with shipping costs (if applicable). According to several studies, showing up the shipping costs after receiving the orders makes room for incidents like order cancellation and card abandonment.
To enhance reliability, make sure that your customers can see the exact pricing of a product along with the shipping cost clearly before placing the order.
Stock Photos Are Not Good!
If you keep yourself on your potential buyers’ shoes, you can clearly understand the biggest challenge with online shopping is you can’t see the product in person. Thus, you should be careful enough while uploading the pictures of the product you’re dealing with.
Stock images are never good! Upload real pictures of the products and make sure you’re delivering the same thing you’re showcasing on the website. It will help you develop a rock-solid brand image, and you don’t have to work much to develop a great online reputation.
Agencies offering quality web design services in Cape Town or any other region always keep the mentioned things in mind while developing eCommerce websites for their clients. All you need to do is to reach the best development agency and get your job done!