Social media monitoring is imperative to the effectiveness of your marketing techniques. Measuring social media marketing campaign isn’t as easy as monitoring your website analytics, but it can be done with the right factors in mind. As you determine your social media monitoring strategy, it’s best to combine your efforts into a process that leads to increased awareness and exposure from your target audience. Here are five components of social media monitoring that you should learn.
Creating brand awareness should be one of your goals for social media marketing. As you start your marketing campaign, you should know that it’s going to take time to get awareness and exposure. Once you do, it’ll grow more than you expect.
You need to measure the progress. While there are no clear ways to measure the exposure of brand awareness, there are some things you can do to keep track of your brand awareness. Some of these factors may include:
- Amount of website views or visitors
- Number of followers
- Number of searches for your brand
- Number of subscribers
- Video or content views
In social media, shares refer to the amount of conversations about your brand in comparison to your competitors. You should use a monitoring program that allows you to keep track of all of the mentions of your brand and your competitors’ brand over a certain amount of time. Keep track of both positive and negative shares. This can help you determine your average sentiment. Negative shares can impact your online reputation and brand awareness, which you should address in the beginning.
An influence is a term used for a person who’s held in high regard for sharing their expertise or ideas on a given topic. This encourages people to follow or agree with their messaging. One factor of influence includes the amount of content that’s shared and to what extent. The number of links back to your content is also a determining factor in your influence.
Measuring influence allows you to determine how you’re able to motivate people. To determine influence, you should take a look at how many other influencers have mentioned you and their social media growth. If the influencer has millions of followers, then this is good news for you. This level of exposure will increase engagement and visibility for your brand.
Engagement is a term used to describe how people interact with you and your brand. Engagement is used to determine if people are interested in what you have to offer and are willing to participate. This can help you measure the value of your social media posts. Monitoring engagement is key to seeing how often users interact with your content. Some common forms of engagement include:
- Blog comments
- Number of shares
- Photo or video views
Online popularity is based on how many followers you have. The quality of your followers is more important than the quantity of your followers. That may be true for some people, but if you want advertisers or sponsors, the more followers you have, the better. You can measure your social media popularity based on the number of followers or subscribers on a social media page.
Social media monitoring can be a challenge for some people, especially if you’re new to it. If you’re confused as to where to start, Netbase can help you out. They use tools that can help you identify where most of your visitors are coming from. They’ll also provide tips and advice on how to improve your social media engagement.