The end of 2018 is approaching inexorably, and companies are busy summing up the results, as well as designating prospects. Does it make sense to invest in SEO if you have other business promotion opportunities? Here is one of the issues on the agenda of many enterprises. After all, some companies invested in SEO but did not receive ROI. We say yes! That is why it is worth thinking about financing activities in this direction.
1. Search engines will not go anywhere
This means that the presence of a business on the Internet will be more important than ever. If search engines cannot find your site in the search process, then your business will lose potential customers and potential profit. Therefore, investing in the promotion and optimization of Internet resource is a matter of business survival. And given that technology does not stand still and more and more people are using alternative search tools (for example, voice search), you can be the first to jump into the boat and bypass the competitors at the current stage.
2. The development of mobile technology
A few years ago, there were predictions that more and more people will choose favor of a smartphone if you need access to the Internet. As we see, this era has already come. Users are increasingly turning to a desktop computer, preferring smartphones or tablets to search the Internet. But when it comes to optimizing the site for mobile devices, suddenly there is a realization that many companies have not yet debugged this process.
Mobile platforms offer virtually unlimited marketing opportunities, which is why SEO will still be relevant in 2019. Local search dominates among users of mobile devices, which means that owners of sites optimized for smartphones and tablets can get additional benefits.
SEO is a tactic that saves the company money invested in advertising. Yes, any optimization for search engines is a long-term job, but it is much cheaper than a one-time purchase of advertising in the media and more stable and long-lasting as dividends. Each of the existing marketing strategies (promotion in social networks, advertising in the media, e-mail marketing) play a role in the development of the company, but it is SEO that is the most affordable type of marketing and can give some traceable results.
4. System variability
A self-confident SEO specialist is an unprofessional SEO specialist. It seems to you that you have invested money, optimized the site, you were noticed by search engines, so you can relax and rest on our laurels? This is not true. The world is changing, technology is changing, the interests and needs of users are changing, and you too must change after them. Search engines are constantly developing new algorithms to more accurately respond to user requests. They do not advertise the algorithms themselves so that the sites are not robotic and do not slip informational garbage under the guise of an adequate response to the request. And it is right. Because attracting the right user is attracting the buyer. You can’t recognize these algorithms for sure, but you can study user searches and improve your content depending on the results. Monitoring and making changes must be carried out continuously. This is why SEO will be effective in 2019.
Imagine that you gave up trying to get profit from investing in SEO, and your closest competitor changed his professional and began to profit from investments. The result is that their ratings are growing, customers are flowing, sales are rising, and you are hanging out somewhere on the second page of search results, and although your offer on quality and money is better, no one knows about it, because people rarely go to the second page.
6. It still works.
The most important argument why investing in SEO is that it still works! The fact that you did not get a return on SEO in 2018 also means that this marketing best anilinkz website tactic has ceased to be effective. Therefore, hire a good specialist, develop a detailed plan and follow it throughout 2019. And later look at the results and be glad for your foresight.