SEO packages come in different sizes and combinations. It’s not surprising that people struggle to find the right option for them. Most business owners don’t have the time or energy to conduct in-depth research into plans and SEO companies. They settle for plans that just look good on the surface.
Unfortunately, this can be a big mistake and lead to problems down the line. SEO is a very important strategy that doesn’t just determine your reputation but also affects your revenue.
This article discusses the common mistakes people make while choosing SEO packages. It will help you avoid making similar mistakes and also help you save some money.
1.Not Conducting Market Research
This is one of the most common mistakes. Business owners are busy people so it’s probably not surprising that they don’t spend much time investigating SEO packages.
Unfortunately, many unscrupulous companies know this and take advantage of it. You can end up paying more than you need to if you don’t investigate the different options available.
- Take time to understand the plans in detail.
- Check if they cover the basics.
- Examine the company’s reporting policies.
- Check the SEO company’s reputation and level of experience.
- You can contact past clients, read online reviews, and look at their portfolio to get a good idea of the quality of services.
This research can take some time and effort, but it will help you avoid problems down the line.
2.Falling for the Cheapest Plan Gimmick
Most business, especially small establishments have a limited marketing budget. They can’t afford to splurge on expensive SEO plans.
There are hundreds of SEO companies out there that offer great services at an affordable rate. Unfortunately, you can also find companies that provide poor services at very low costs.
It’s never a good idea to compromise on the quality of SEO services. Mistakes can ruin your reputation and even attract penalties from Google.
Don’t fall for the cheapest SEO service gimmick and choose the plans carefully.
3.Trusting Big Promises
Promises like ‘#1 ranking in 30 days’ or ‘100 backlinks in a month’ are impossible to achieve without resorting to Illegal techniques.
In fact, Google has become better at spotting black hat techniques now, it is impossible to rank high for long using these techniques.
Such promises are an immediate red flag and an indication that the SEO company isn’t reliable.
Don’t fall for these tall promises and look for companies that set realistic expectations.
For example, look for companies that offer a high ranking on a set number of keywords in six months. This is much more realistic and achievable.
SEO is a fluid landscape where rankings can change quickly. Hard promises and quick results aren’t possible in this industry.
4.Believing in ‘Secret Recipe’ Claims
Many companies advertise that they have a ‘secret recipe’ or brand new technique that provides great results. In most cases, this is a false promise.
Most of the market research is widely available. SEO is directly dependant on search engines so any changes in search engine algorithm have an industry-wide impact. This means no one from the industry has ‘insider’ knowledge of tips and tricks that might get them to the top of SERPs.
Don’t buy into claims of any secret technique. Choose companies that rely on tried and tested strategies to get results.
5.Choosing the Most Expensive Plan Needlessly
Some people choose the cheapest plan to save money. Conversely, some people choose the most expensive plan believing it might be of good quality.
That’s not how it works in the world of SEO. The most expensive plans are often plans that are tailored for large-scale projects.
Some plans are more suitable for some companies than others. For example, a small business might benefit from project-based or performance-based SEO packages.
These packages require a fixed initial investment and have clearly defined services. Small businesses with limited budgets find it easier to work with them.
However, an enterprise-level company with consistent SEO requirements might not benefit from such a rigid plan. They might benefit from such a plan. They might benefit from a retainer-based plan.
As you can see, every package has its own advantage and disadvantage. Choosing based on price isn’t a wise decision.
6.Failing to Compare Different Plans
An SEO package that works for a pizza business won’t work for a shoe store. That’s one of the reasons why it is important to ensure you study and compare plans properly.
You should compare the plans offered by a particular company as well as plans provided different SEO professionals.
For example, if XYZ Company provides 4 plans, compare all of them to see which plan provides the most value for money.
Similarly, if XYZ and ABC SEO companies provide 4 packages each, compare all eight plans to determine which one works for you.
Comparison helps you understand the industry standards and helps you pick a plan that is ideal for your particular requirements.
7. Not Checking The Techniques Used
It is more difficult to use black hat techniques and survive in this industry these days but that doesn’t mean it doesn’t happen.
Many SEO packages include black hat techniques that are cheap and easy to implement. They show temporary results by boosting the ranking considerably.
Unfortunately, this effect is only temporary. Eventually, Google bots will find your website, identify black hat techniques, and take action.
Your website will experience a sharp drop in rankings and you will eventually need to spend additional money on reputation management.
Make sure the SEO package you choose only includes white hat techniques. You can ask the experts about what kind of techniques they use and how they plan campaigns.
That will give you an insight into their work process and make your decision easier. You might also be able to learn more about SEO and that’s always a good idea.
If you’re careful about choosing the right plan at the very beginning, you will save a lot of money and time.
You can find the best SEO packages by avoiding these mistakes.