Technology

Whether you are a small-scale startup or a full-fledged online business, you still need to rely on numerous marketing and branding techniques. Some tactics have become outdated while some have stuck around for decades. However, one such form of branding exists and it works for businesses no matter what their needs, requirements or preferences are. Who knew videos would be now used to shape branding and marketing campaign but the use of videos has proved to be successful on a worldwide scale. The trend of video animations would probably not fade and it is here to stay in the long run. If you are a small business and you have just started out in your relevant field, you should know the following tips to earn a visible name for yourself online. A quick explanation of your business offerings Explaining what your business does, what it offers and what its core values are cannot be conveyed in the form of words or text. Even images are no longer an effective medium to convey what a business or brand is all about. For that reason, video animations have now taken this role. Using a 60-second animation, the elaboration of your products, services or overall business offers becomes easy, quick and visually appealing. The viewers would prefer animation over images or textual content any day as the world has become fast paced and people no longer have the time to read into details. Websites secure better Google rankings This notion might be new to you as most people believed only quality content has the power to secure stable rankings on Google but that is not the case. Videos should not be disregarded as most part of Google relies on videos. It could be a live action video or an animated one, it just...

The mediums meant for transferring or conveying information are aplenty but not every existing medium is said to be effective. Communication barriers cannot be eliminated entirely but surely can be improved to an extent. The need for visual content arose after countless social media sites emerged. The world we are living in itself is not slowing down with new advancements so people prefer information mediums that get information across quickly and that can be done only through visual content. Social media sites depend upon digital content that is mostly visual such as images and videos. Soon textual content will be outdated as the potential of memorability is more in animations, videos, and pictures. The importance of visualization and digital media to form marketing campaigns and strategies cannot simply be set aside. Social Media Marketing and Visual Content The entire essence of social media marketing is to get as visual as you can. Without visual content such as graphic design or videos, social media holds almost no purpose. You can come up with extensive paragraphs of useful information but it will not be read by a greater amount of people. Those who use social media are used to viewing videos and pictures so much that text no longer leaves a good impression on their minds. The only way to capture the attention of your audience is to keep them engaged and the options for making sure you do are several. Some still prefer to stick to pictures while some have added live action or animated videos to the branding and marketing campaigns they come up with. Now that you have set the plan you have devised for your marketing campaign, the next and final step is to select a befitting visual content type to shape your marketing strategy further. You have...

For a couple of generations, television has been nothing short of magic. It has made the world smaller and brought entertainment from all around the world to our living rooms. We have moved away from black & white to bulky CRT screens to Flat LCDs to Ultra-thin LED screens. Over the last decade, the internet has taken the world by storm and TV manufacturing companies have placed themselves in line to this change. We are lucky to live in a time where we can access not just high definition images but pictures in 4K definition with 8K technology around the corner. Adding smart features on top of it transforms your TV to a genie from the lamp, controlled by your voice command and shows you whatever you want to see. At a very competitive and affordable price, LED TVs adds new dimensions to your viewing experience. Let us have a look at some of the branded TVs which can give you a perfect picture experience at home:   LG HD 32 Inch LED TV LG is one of the most reputed electronics companies in India. It serves various categories like TVs, smartphones, refrigerators, and the like. Features of LG LED TV are listed below: Picture quality and performance – It has Triple XD Engine for perfect video and Dolby Digital Decoder for good audio quality. Display technology – It has a 32 inch LED screen with a resolution of 1366×768 pixels. Connectivity – It is enabled with 2 HDMI and 1 USB ports. This LG TV is available at an affordable price of around Rs.20,000. Lloyd HD 32 Inch LED TV Lloyd is one of the pioneers in the electronics goods industry. It has carved a niche across India with its impeccable quality standards. Features of Lloyd LED TV are...

Around the world, there are about 2.7 million people who use mobile phones. Because so many people use their phones, you probably have a lot of people who use it as a way to contact you. If a lot of those people are always contacting you, you may want to know who is calling or texting you without having to look at your phone. Setting a custom ringtone for significant others helps identify important calls or messages. Find out here how to set a personalized ringtone for contacts. Use These Tips to Set up a Personalized Ringtone If you want to set up a customized ringtone, it doesn’t matter if you have an iPhone or an Android. You can do this on both systems, the process is just a little bit different. Here we will show you how to do this depending on which device you have. If You Have an iPhone If you have an iPhone, there are a few different ways you can do this. If you are on the home screen, you can go into your contacts app. If you can’t see the app, it may just be hidden in some folder. Once you find the app, you will see a list of all of your contacts. If you can’t find the app, you can always go to your iMessages app. Click on one of the threads between you and contact and tap on their picture at the top of the screen. Click on the “i” button and then press down on their name. Then click on their name again and it will take you to the area where you can customize the ringtones. However, if you did find the contact apps, you will need to select one of the specific contacts that you want to set...

Whether your company manages 3 employees or 30, managing payroll can be a major headache. Any errors or issues can cause a major inconvenience for both your employees and yourself. However, in 2019 this shouldn’t be a major concern for your business. There is a competitive selection of high-quality payroll software providers which can do all of the work for you. Many of these automated payroll systems allow you to automate the majority of your traditional payroll functions. And best of all, they are priced competitively. If you’re interested in discovering three of the best solutions available on the market today, please read on. Gusto Payroll For an all-in-one solution to your HR, payroll and benefits systems, Gusto is an attractive prospect. Beginning at a very competitive $45 per month, Gusto has three different levels of support, depending on your requirements. Gusto Core is the most affordable version. The service allows you to create an individual profile for each of your employees. You also get benefits such as health benefits administration. The Gusto Complete and Gusto Concierge services offer additional features such as access to an HR resource center, run by certified professionals. However, regardless of which level you choose, you will receive Gusto’s payroll service. Gusto also offers a month free, so that you can decide if it is suitable for your business needs. The PayStubs If you are a smaller business looking for a simple solution to your payroll software solution, The PayStubs could be perfect for you. Regardless of any other requirements, you need for your payroll solution, each employee will need a paystub, at least monthly. These allow employees to prove their income. This is important for if they are taking out bank loans, or are trying to buy a property. This is why The PayStubs...

Ever since the internet started to change the way we do things some people have assumed that it would be the end of print media. It is true that the news is primarily consumed through online channels, and many companies now heavily invest in digital marketing to reach their target audience. But how about the rest of the industry that has relied mostly on print media and advertising? Experts agree that print advertising is not obsolete yet, but as years go by, marketers will need to ensure that employing print media is the most suitable option for the intended purpose. To ensure that print advertising remains effective, consider the following suggestions. Print advertising is valuable if there is a large physical presence of customers One of the significant advantages of print advertising is that it is target-specific. It makes much sense where your business means you come into physical contact with your consumers. For example, a store or an event where products and services are promoted. For example, if you are promoting or selling medicine, banner printing is an effective way to inform potential customers about your product by putting them in affiliated health clinics. Tangible ads still appeal to luxury consumers Popular magazines and publications still have an appeal that online versions cannot achieve. Luxury clients and consumers still perceive print media as a higher standard than digital ads. If you want the best of both worlds, your marketing team needs to focus on how to achieve a perfect balance between digital marketing tools and print advertising. It is an alternative medium to reinforce advertising efforts Although digital media is prevalent these days, consumers are becoming less attentive to it. By employing print ads, you can strengthen the effectiveness of your marketing efforts because print ads act as an...

As digitalization has burst upon the business sector and transformation is becoming more common, many solutions have been put on the table to optimize work and be able to use much more effective resources, such as cloud solutions. In order to achieve this successfully and make the most of the cloud solutions, it is important to have a series of key tips that will be of great help to start that “journey” in the cloud. Define the Way to Start The positive note is knowing that once we adopt the cloud solutions we will get that clear benefit from it, cost more or cost less. To begin the journey it is essential that we define how we want to carry it out. That is, if we prefer to take a quick approach to adopting the cloud or if, on the contrary, we need to do it more gradually. In any case, it is necessary to plan, in the first place, which will be the projects that will arrive first around the cloud and we must also carry out repetitions during the phase in which the prototypes are created. All of this we have to carry out and keep in mind that we should never leave aside a good planning of how we will start working with the cloud. Adopt a Convenient Platform Another important point that we must take into account is that due to the large amount of data we handle it is essential that we have an adequate platform through which we can correctly manage all the information. But it cannot be any platform, if not one in which we can manage this data from end to end. In this way we can concentrate a large number of factors that are important, from the own data strategy to...

Conflict can create a desire for unity. The Consumer Internet of Things market is fragmented, and wide ranging Consumer IoT technologies often elicit the hope for one, broadly deployed standard. That idea commonly surfaces in tech commentary. In an article about the “standards wars” in the Consumer IoT market, for instance, Contractor Mag contributor Ken Sinclair writes that what’s holding the Smart Home back from realizing its full potential is the lack of a broad, standards-based developer environment. “The sooner we settle on a robust protocol,” he writes, “the quicker we’ll get to that Smart Home vision.” Wireless Protocols The challenge faced by the Consumer IoT industry is a variety of networking technologies and software frameworks. Here we’ll focus on networking, where the idea that a single protocol could prevail seems reasonable enough, given the widespread success of WiFi. Twenty years ago, the IEEE released the now-ubiquitous 802.11 WiFi base standard. Since then broadband and consumer electronics (CE) markets have benefited from its stability and serial improvements. WiFi is power-hungry and optimized for a large-volume of data, making it a poor fit for Smart Home applications, which involve small packets of data and little power. An upcoming version of (802.11ah) is much more IoT-friendly, but it faces several competitive protocols (none of which, admittedly, are perfect): Bluetooth LE – Trying hard to improve on the legacy version, Bluetooth Low Energy (LE) is architected for data bursts and sleep states, which saves battery life, and includes support for privacy and IPv6. ZigBee – Based on the 802.15.4 physical layer specification, ZigBee enables a low-power, mesh network and is well suited for low data rates. Its various profiles, however, have led to interoperability issues. Z-Wave – Also low power and mesh-network compliant, Z-Wave has an upgraded core security framework but manufacturers must...