Google to Not Offer Controversial Face Recognition Technology

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At a time when pressure is mounting on tech companies to utilise facial recognition technology with care to avoid its misuse, Google has said it will not offer the controversial technology for now.

Toeing Microsoft’s line which has asked governmentsacross the world to regulate this technology, Googlesaid facial recognition merits careful consideration.

“Like many technologies with multiple uses, facial recognition merits careful consideration to ensure its use is aligned with our principles and values, and avoids abuse and harmful outcomes,” Kent Walker, Senior Vice President of Global Affairs at Google, said in a blog post on Friday.

“We continue to work with many organisations to identify and address these challenges, and unlike some other companies, Google Cloud has chosen not to offer general-purpose facial recognition APIs before working through important technology and policy questions,” informed Walker.

Earlier this month, Microsoft President Brad Smith said that given the potential for abuse of the fast advancing facial recognition technology, governments across the world need to start adopting laws to regulate this technology in 2019.

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