In the present era, online business is in trend. You need to mark your presence online if you want to excel in whatever business you are doing. Your website so needs to clearly communicate with your audience what you do, why you do it and who you do it for. One website shall definitely address the core concerns that the audience has first and foremost. Now the question arises how to do that. So to answer that in this article there are few tips that can take you in the right direction and thus assuring that you aren’t turning visitors away.
Have a plan
This is the first and most important step. As you all must have heard that failing to plan is planning to fail. You need to map out your buyer’s journey from the time they visit your website to the moment they become a customer. The website needs to ensure this map is there. Try to understand your customer’s need and then prepare the plan.
Inside social share and follow buttons
One process is completely effective only when there is a proper follow-up and feedback system. Social sharing buttons are the small buttons that are around the top or bottom of the websites. Acting as a non-pushy tool, these buttons encourages social sharing from your buyer personas. This will give an opportunity to share what you have.
Implement calls to action
You should always be ready with the next step. Once the visitor visits your site then your website should provide them with some sort of action about what to do next. Call to action buttons are one of the many elements that indicate the next step user should take on a page. Some of the calls to actions can click here for more information, sign up, watch the video, see pricing, etc.
Navigation is the map that displays the core places users can visit. When designing the website navigation is very important. The users will lose interest when there is a confusing navigation interface. More importantly, if users cannot find want they are looking for; they have no reason to stay on your site. Include 4-5 sections that help direct new and recurring users to proper areas of your site and it can create a seamless experience
80% of Internet users own a smartphone. So you should definitely not forget about optimizing your site for mobile. One surely accesses your site on mobile because it’s easy to do that. Moreover, Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. So you can mobile optimization is very necessary.
So these were the few tips to make your website successful. You can use them for designing college websites also. The college websites templates are much in tradition for website designing as these templates for college website are very attractive and simple to use.