Samsung wants to make it a little easier for you to use the company’s big-screen smartphones with a single hand.
On Wednesday, the Korean vendor introduced a new user interface for the company’s Android phones called One UI. It shifts the icons, options and virtual buttons to the bottom of the screen, where your thumb lies when you hold the device one-handed.
“Now the upper part of the screen is for viewing, while the lower part of the screen is touch interaction,” said Samsung user interface designer Jee Won Lee during the company’s developer conference in San Francisco.
For example, Samsung has redesigned the messages to show messages on the screen of the screen and down, as opposed to the top of the screen. The clock app has also been tweaked to the menu tabs to the bottom of the display.
In addition, the new One UI interface comes with a simpler design aesthetic that attempts to reduce on-screen clutter. “We have plenty distractions, do not we?” Lee said. “Now everything you need to concentrate on -text, images or anything else – is the main element of the screen.”
Samsung is hoping people will come out feeling that the UI offers a cleaner look. For example, menus have been rearranged to highlight important options and strip outlets that are less likely to use. The company has also focused on introducing more blank space to different menu windows to make it easier for your eyes to make
“With One UI, users will see what they need, only when they need it, so they can focus on what matters,” he said.
The company is going to make one UI first available to users in the US, Germany and South Korea testing, before bringing it to other countries. Samsung will then officially roll out the software for Samsung Galaxy S9, S9 Plus and Galaxy Note 9 owners starting in January. If you want to be a beta tester for the One UI you can learn more at the company’s website.
The departure of Instagram CEO Kevin Systrom and co-founder Mike Krieger has set up the wagging this week between investors and marketers. Both cited the reason for their departure as a “discovery of our curiosity and creativity again”, which is not surprising after 8 years at the end of what’s happening of one of the most successful marketing platforms. Their unexpected departure has been asked for what’s next for Instagram and who will take the helm. But the burning question remains, will this change affect Instagram’s importance as a marketing platform?
The departure of Systrom and Krieger can be seen as a continuation of a trend that we see all tech, when the founders move on to new projects and leave their baby to thieves in hand. It does not make any great need for concern. Since Facebook acquired Instagram in 2012 the platform has gone from strength to strength. Socialbakers’ ad spend data shows that businesses are leveraging instagram for advertising more than ever. The share of Instagram ads placements are clearly on rise, reaching March 2018 in 43% and there is definitely no signature that the platform’s growth will be back to any time soon. With over one billion users Instagram’s future is definitely bright.
But why is the future so bright for Instagram? Well, not only do brands and celebrities get up to 4 times more engagement on Instagram than on any other platform, according to data released by the data, users use 25 years of age to 32 minutes on platforms using a platform, while users 25 and more than 24 minutes daily on the app. To put that in perspective, same-aged user groups spend 30 and 20 minutes, accordingly, using Snapchat and using an average of 35 minutes using Facebook. In contrast to Facebook, time spent on Instagram is growing. This means users stay on the app longer, which makes it more likely to discover interesting content and interact with it.
Because of the highly visual nature of the platform, Instagram has also been influentialers and celebrities, which is also more attractive than other platforms looking to work with influencers and trusted sources to reach their reach and engagement. If you are an influencer today, you need to be on Instagram.
In terms of what’s next for the platform, it’s hard to speculate. However, one thing we can be sure is that the goal will remain the same – to continue the instagram into the most engaging platform for brand marketers. Instagram has become the growth engine for Facebook, so Facebook will definitely not focus on its innovative users. So, no matter who takes the reins, we believe that marketers will continue to spend on the platform because there is no comparable alternative in the marketplace which offers similar engagement and accessibility as Instagram