Local search engine optimisation can be a significant option in helping small and micro businesses to improve their visibility on search engine. People conduct the local search to find specific business and most of the result, searches have local intent .so what does mean for SEO training course that helps to manage local SEO clients, it means that ranking high on google and some other search engine like bing, yahoo, etc is more difficult. By bearing the following Search engine optimisation tips in mind to promote your business-
- Interact with the local community : To get more exposure online ,we won’t engage more with local community in real life ,we should sponsor local school, fairs and some special events, this task your digital marketing strategy to the next level,it leverage the online presence of other local business to get your local SEO ranking just a little bit higher.
- Maintain Regular Engagement : By showing an interest in your followers, you present yourself as genuine and sincere and you can provide a meaningful experience for them.linking to other blogs shows that you follow a community sharing within the industry and value the opinion of other industry experts.
- Real review from Real Customers : Encourage your customer to review and feedback your business and services on various business review websites like google+. Review sites are not only powerful sources of referral, but they can truly help to bolster your local SEO campaign
- Improve internal linking structure : Although external link point to your sites is ideal, adjusting your internal linking structure and content will also boost your SEO ranking, It support websites navigation and also assist with information architecture and websites hierarchy.
- Ensure your websites mobile friendly : Some of the common ways people will use your site in mobile Environments is to lookup review, find direction to your mobile and search for contact information, make it easy for your prospect and customer by making your sites mobile friendly.
- Create social network business profiles : If you are moving your business online, a great way to spread the word about your website’s launch is through social networks, sign up to the business pages like google+, LinkedIn facebook to promote your business to your friends and network.
- Add Location pages to your websites : If you have more than one brick and mortar location, create location pages, it’s also important you avoid duplicating content across multiple location pages, for single location businesses, create a locally descriptive “About us”.location page provide reader with your store hours, unique store description, parking ,promotion ,testimonial from happy customers.
Start your own personal network, which may include the chamber of commerce, business environment district, trade association, re-seller, vendor and manufacturer, Finally, Seo training will make it easy for the search engine to identify the best result. Small businesses can not afford to spend a great deal of money for online marketing but using the marketing technique above will help to lower the cost and help to launch your local business online.