How many times have you tried entering contests or answering questions on Facebook? If you are a regular user of Facebook, you would have done this at least once. It must have sure seemed quite interesting to you and must have made you feel good. That’s the kind of social media content that typically engages the users in a meaningful manner. Nevertheless, this may not go on forever. The rules of engagement on social media always keep changing. But here are a few general guidelines that can help you stay on the right track:
Adopt consistency in content creation
Bombarding your followers with your posts was never the way to keep them engaged. Select your posts carefully and space them up throughout the day. Make sure you don’t spam your fans with content that might seem irrelevant and worthless to them.
Make sure your content is top-quality and relevant
Selling your products on social media might be your aim; but you can’t just hound your fans to purchase them. Your focus will have to be on creating content that upholds the image of your company. Your posts have to be relevant to your brand and of high-quality. If you are posting links to websites, make sure they are reputable and trusted. As far as possible be authentic and genuine with creation of content.
Use more pictures instead of words
Text messages might be the easiest way to provide information to your audience; but it is not the best way. Pictures appeal in a better way to your audience than text. If yours is not an industry that is picture-oriented, try using infographics to convey your message.
Respond to comments promptly
Posting content and forgetting about it is just not done. You have to make sure the post keeps your audience engaged so that you can participate in their conversations. Responding to the comments of your readers not only makes you come across as a brand that cares for them, it will also keep the conversations from spiraling out of control. Find out what your fans have to say and make sure you use it to your advantage.
With so much of content out there it can be tough to seem unique and different. Yet, there is a lot you can do. Aim to increase your social media accessibility and establish the right image for your brand. You will eventually figure out a way to enjoy that competitive edge.