Why Local Focus is Important for Digital Marketing
Digital marketing is a constantly evolving landscape. What worked five years ago no longer works now for the most part. Nowadays, digital marketing is veering towards local markets. This is an astounding turn from what was believed to be possible about a decade ago when the ubiquitous nature of the internet was thought to bring local businesses customers from all over the world. While this is technically possible still, only a few businesses actually manage to compete for international audiences in this manner.
Right now, going local is all the rave. This is a trend that all businesses, especially the small ones, must pay attention to. Here are several reasons why giving your digital marketing efforts a local focus may be important:
No One Likes Generic
Let’s face it: would you stay on and browse a website that looks so boringly generic? Probably not. The generic market has been captured by giants like Amazon and eBay. Even in other industries, big multinationals rule the field, which makes it very difficult for small businesses to push ahead. Customers are also used to well-known brands. For example, if someone wants to buy shoes online, they would quickly go to Amazon.com or the local equivalent of the site. If your business just sells shoes online, you will be in competition with Amazon, which is not a good place to be.
On the other hand, if someone wants to buy oversize shoes or costume shoes, Amazon will not be the top choice. This is where small local businesses can capitalize one. Adopting a niche business model and catering to a particular target audience is the best way to attract traffic. This is where digital marketing can get local. Customers who are located near a local business will prefer to buy from a local business. Therefore, keeping digital marketing efforts local helps businesses capture segments of the local market that large multinationals cannot.
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Niche Business Models are Sustainable
Niche business models can outlast the changing market trends. This was already shown in the U.S. Big name retailers like Macy’s and Wal-Mart is struggling in the U.S. to compete with online shopping giants. The ones that survive are the companies that cater to local markets exclusively. Even if your business is not exclusively local, making your marketing efforts that way will help you gain loyal local customers. Niche business models are proving to be more successful when in competition with industry giants. Such a model can only be supported by a strong locally-focused digital marketing effort.
Mobile Searches and Shopping is On the Rise
Let’s face it: all the data shows are more and more people are shopping using their smartphones. Search engines are optimized to generate local search results for handheld devices. If someone Googles “restaurant”, they will get search results with restaurant names in his/her Local Restaurant Name. However, to get on that list, these restaurants would have had to advertise online with a local focus. To get the same advantage, your business should contact SEO agencies to develop a unique online marketing strategy aimed at getting local customers on board.
It should be mentioned that it’s also easier to market to locals. The target audience is smaller and shares a geographical location. So it’s easy to do things like hold events with the potential to go viral online.http://learntechnews.com/why-local-focus-is-important-for-digital-marketing/http://learntechnews.com/wp-content/uploads/2018/10/seo-1.jpghttp://learntechnews.com/wp-content/uploads/2018/10/seo-1-150x150.jpgBusinessonline marketing,Seo